Lexus Goes All-In For Passion, Diversity With New IS Campaign

Lexus Goes All-In For Passion, Diversity With New IS Campaign

Forbes
January 5, 2021, 2:36 pm
A big part of the U. S. upscale auto market is bifurcating these days between kid-toting millennial couples and consumers who, while sharing the general demographics of Generation Y, psychographically live on a different planet.