Fashion Designer James Perse Has Built an Empire Selling the California Dream

Though he lives elsewhere in Malibu with his wife, Brandi, and their two boys ... A self-professed “aesthetic junkie,” Perse first launched his California casualwear empire in 1996. When you are selling T-shirts at a luxury price point—his basic Luxe Lotus jersey will run you $165, thanks to some sort of high-tech Japanese fabrication ...