How Beyoncé and Mariah Carey helped turn Airbnb into a luxury brand

For one week in the summer of 2015, consumers of celebrity gossip news couldn’t escape Mariah Carey’s trip to Malibu, California. Her stay at an Airbnb there, which she chronicled on Instagram, made headline writers swoon. It was covered in TMZ (“Mariah Carey: I USED AIRBNB… For My Sick Malibu Rental”), Page Six (“Inside Mariah ...