Stars help turn Airbnb into a luxury brand

NEW YORK • For one week in the summer of 2015, consumers of celebrity gossip news could not escape Mariah Carey's trip to Malibu, California. Her stay at an Airbnb lodging, which she chronicled on Instagram, was covered by the media. But the pop star did not just happen to see the listing idly scrolling through the app. Carey was a test run ...